Mopedo has developed a new unique disruptive technology for programmatic marketing. Mopedo allows companies to influence their customers in real-time when they are surfing their favorite websites.
Advertisers have so far not been able to use their most valuable asset – their own customer data – in automated programmatic marketing without giving away their customer data to an external DSP (Demand Side Platform). Mopedo, a start-up within the programmatic marketing has solved this with a new disruptive technology where the customer gets their own DSP connected in real-time securely behind its firewall, and therefore can communicate 1:1 to its customers and improve prospects-processing significantly. In addition, thanks to a hyper-fast technology, the DSP is connected to all relevant digital media, which means that advertisers can reach their customers/prospects regardless of where they are in the digital media space. Since expensive and unreliable external DSP is removed, the advertiser’s control increases and marketing budget does not go to waste.
With Starcounter’s in-memory platform, Mopedo has the performance required for their AI module. The AI module matches the consumers’ whereabouts on the internet with the customer’s consumer data. The module calculates the appropriate marketing action and ROI. Thanks to the performance, all of this happening in milliseconds and the customers have all the data in real-time. Since Starcounter implements a collapsed stack architecture and modularization, Mopedo has an incredibly fast time-to market for their product. As ad-tech is a fast-changing market, Mopedo needs to be able to react quickly and adjust and change their product. Mopedo chose to partner up with Starcounter for ther unique in-memory platform.