The realtime CRM

Today’s solutions for keeping track of customers and potential customers are basically the same as twenty years ago. They are grouped under the name CRM, Customer Relations Management systems. However, these systems may soon be facing their dinosaur asteroid. The main reason for their risk of extinction is the fact that these systems were not

By | 2017-05-18T08:36:29+00:00 May 18th, 2017|Apps, Business, Innovation, marketing, platform, Starcounter|Comments Off on The realtime CRM

Innovation success factors

The rewards of creating high tech products can be great, both in terms of revenue and in affecting peoples lives. Just think about all the different types of software you use on any given day. All those applications have an impact on your life, at the workplace and at home. Building great products is what

By | 2017-04-06T09:44:05+00:00 April 6th, 2017|Business, Innovation, marketing|Comments Off on Innovation success factors

Who is the customer?

When marketing a product, any kind of product, it is vital to know who your customer is. This is even more true when it comes to software or other tech products. We've published an article about Minimum Viable Product (MVP) and one about the need to have the product address an actual problem. Now the

By | 2017-03-30T12:10:28+00:00 March 16th, 2017|Business, marketing|Comments Off on Who is the customer?

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