Prototype? No need!

In previous blog posts we've written about minimum viable product, making sure your product actually fills a need (solves a problem) and how to identify your customer. The time has come to talk a little bit about prototypes. The message of this blog post is, in short, don't do it! Disclaimer: we're talking about software

By | March 23rd, 2017|Business, Development|Comments Off on Prototype? No need!

Who is the customer?

When marketing a product, any kind of product, it is vital to know who your customer is. This is even more true when it comes to software or other tech products. We've published an article about Minimum Viable Product (MVP) and one about the need to have the product address an actual problem. Now the

By | March 16th, 2017|Business, marketing|Comments Off on Who is the customer?

Problem solving is the key

You have an idea for a product. You build it. It's absolutely great, and it works flawlessly. But, the customers aren't pouring in. There is a widespread notion that "if you build it, they will come". 'They' in this case being the users/customers. To a certain extent it's true. If your product is good it's possible

By | March 9th, 2017|Business, Web|Comments Off on Problem solving is the key

Build an MVP – save resources

Most of us don't want to take a product to market unless it's perfect. It's understandable but a mistake, because no product will ever be finished and perfect. It also keeps a lot of great products from reaching the market. In order to finance that stroke of genius that is your business idea you'll need to

By | March 2nd, 2017|Business, Development, Starcounter|Comments Off on Build an MVP – save resources

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