About Christer Bengtsson

Christer is Marketing Coordinator at Starcounter. He's been working with digital marketing for half a decade and is fascinated by computers, technology, internet and everything to do with it.

Prototype? No need!

In previous blog posts we've written about minimum viable product, making sure your product actually fills a need (solves a problem) and how to identify your customer. The time has come to talk a little bit about prototypes. The message of this blog post is, in short, don't do it! Disclaimer: we're talking about software

By | March 23rd, 2017|Business, Development|Comments Off on Prototype? No need!

Who is the customer?

When marketing a product, any kind of product, it is vital to know who your customer is. This is even more true when it comes to software or other tech products. We've published an article about Minimum Viable Product (MVP) and one about the need to have the product address an actual problem. Now the

By | March 16th, 2017|Business, marketing|Comments Off on Who is the customer?

Problem solving is the key

You have an idea for a product. You build it. It's absolutely great, and it works flawlessly. But, the customers aren't pouring in. There is a widespread notion that "if you build it, they will come". 'They' in this case being the users/customers. To a certain extent it's true. If your product is good it's possible

By | March 9th, 2017|Business, Web|Comments Off on Problem solving is the key

Build an MVP – save resources

Most of us don't want to take a product to market unless it's perfect. It's understandable but a mistake, because no product will ever be finished and perfect. It also keeps a lot of great products from reaching the market. In order to finance that stroke of genius that is your business idea you'll need to

By | March 2nd, 2017|Business, Development, Starcounter|Comments Off on Build an MVP – save resources

Code Night #8

On thursday, February 23rd it's time once again. Time for Code Night in Stockholm! It's the 8th Code Night and the theme is "the Perfect Language". Starcounter will of course be represented, this time by Michal Nosek who will do a talk on C# in the database. Most of the event will be in Swedish,

By | February 21st, 2017|Starcounter|Comments Off on Code Night #8

Develop for the right market

Choosing the right game to play is no simple thing, and most of us are affected by trends and what is talked about in the media. Many focus on consumer applications, especially mobile apps, partly because it's top-of-mind with apps like Spotify, Trello, Angry Birds, Pokémon Go and others. Another reason is, of course, that

By | February 17th, 2017|Apps, platform, Starcounter|Comments Off on Develop for the right market

AI and real-time data

Artificial intelligence is a somewhat trendy topic. At Starcounter, we've researched and worked with AI for a long time. Just recently our COO, Stefan Edqvist wrote an article about AI and business intelligence. It was published at IT Briefcase and is an interesting read. Hint: it's all about real time data analysis. And for that you

By | January 31st, 2017|AI, BI, Web|Comments Off on AI and real-time data

TechDay – don’t miss it when it returns

Wednesday, December 14th 2016 was a little bit of a historical day for us here at Starcounter. Maybe not one of the major events in our history so far, but important none the less. We hosted our first ever Tech Day, a full day of talks on working with the Starcounter platform, for and by

By | December 22nd, 2016|Events, Starcounter, Starcounter events|Comments Off on TechDay – don’t miss it when it returns

Code Night 7 – optimizing performance

On december 1st the seventh edition of Code Night took place. IDG arranged the whole thing, with the support of companies like Starcounter and others. Starcounter was there, in force. Theme of the evening was optimizing for performance. But not only that, the Swedish Developer of the year was selected during the evening.

By | December 2nd, 2016|Starcounter|Comments Off on Code Night 7 – optimizing performance

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